My Work
PUBLIC RELATIONS PLAN
This sample PR plan was created for an assignment in Comm 207: Intro to PR class. The PR plan focuses on enhancing the daycare's visibility, engagement, and reputation in the community, showcasing a real-world application of PR principles."
Sample: Holiday Event Flyer
This holiday event flyer, also part of the PR plan for Waynesboro ELC, showcases my creativity and ability to design eye-catching promotional materials. It effectively conveys the festive spirit of the event, illustrating my capacity to align marketing collateral with the overall campaign strategy.
Sample: Open House Flyer
This fictional open house flyer complements the PR plan for Waynesboro ELC and serves as an actionable component of the campaign. It demonstrates my skills in designing promotional materials and my ability to create compelling, event-specific content to engage potential customers or stakeholders.
Sample: Client Memo
This fictional Client Memo was created as part of my coursework in Comm 207. This sample memo outlines the client, objectives, and an analysis that laid the foundation for the complete PR plan. In this memo, I provided a detailed analysis of Waynesboro Early Learning Center, highlighting its unique strengths, weaknesses, opportunities, and threats (SWOT analysis). I examined the center's target audience, competition, and market position, laying the groundwork for a tailored PR strategy that aligns with the client's goals and mission
Sample: Brochure
This brochure highlights my design and content creation skills. It presents Tranquila TEA's offerings and menu options in an appealing and organized manner, demonstrating my ability to create visually appealing marketing materials that effectively convey information and entice potential customers.
Sample: PR Plan
This PR plan is a comprehensive strategy for promoting Waynesboro ELC, a daycare center. It showcases my strategic thinking, research abilities, and communication skills. The plan includes target audience analysis, objectives, tactics, PR strategies and key messages that demonstrate my skills.
Sample: Blog Post
This is a fictional blog post serves as a prime example of how my writing skills and marketing insight come together to create content that engages, informs, and connects with the audience. It reflects my ability to tell compelling stories, evoke emotions, and inspire action—a combination that is invaluable in the field of marketing.
Sample: Marketing Plan
This presentation highlights my marketing skills and ability to develop a comprehensive marketing plan. It includes market analysis, target audience segmentation, marketing tactics, and performance metrics. It demonstrates my ability to create effective marketing strategies for a cultural institution like Renfrew Museum & Park.
Sample: Tactics Report
This report illustrates my proficiency in executing specific marketing/ PR tactics. It includes the rationale behind choosing direct mail and advertising, creative concepts, and expected outcomes. It also showcases my ability to implement practical marketing strategies.